Joseph Xu
Associate Professor of Marketing
Biography
Dr. Joseph Xu serves as an Associate Marketing Professor in the McAfee School of Business. He earned his Bachelor and master鈥檚 degrees from Zhongnan University of Economics and Law in China and then went on to complete his first Ph.D. in Marketing at Xiamen University and Second Ph.D. in Business Administration (Minor in International Business) at Old Dominion University. Before coming to Union, he taught at Xiamen University and worked as an exchange scholar at the University of Oregon. Dr. Xu enjoys helping students make connections between their classes and the real world of business. He strives to challenge his students to think critically and make those connections to help solve real business problems. In addition to teaching at Union, Dr. Xu has conducted and published research that focuses on marketing strategies and customer value co-creation.
Education
- Ph.D, Old Dominion University
- Ph.D, Xiamen University
- M.Mgt., Zhongnan University of Economics and Law
- B.Mgt., Zhongnan University of Economics and Law
Faculty Feature
Before applying to teach at Union, Joseph Xu, associate professor of marketing, had never heard of the university. He prayed before submitting his application package and was invited to Jackson to visit the campus.
鈥淲hen I first entered 黑料论坛, I had a really strong feeling. It felt like home,鈥� Xu said. 鈥淎ll of the students were really nice, all of the colleagues were really nice, all of the people who work at Union were really friendly.鈥�
Xu pursued a career in education...
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