Joseph Xu
Associate Professor of Marketing
Visit University Profile5 Results
Peer-Reviewed Journal Article(s)
- "," Industrial Marketing Management. (May 2020) by Duncan Nicol and Joseph Xu (with BaoBao Dong, Junmei Luo, Wenbin Liu)
- "How to Better Motivate Customers to Participate in the Self-Design Process: A Conceptual Model in Underlying Self-Congruence Mechanism, Organizational Psychology," Frontiers in Psychology. (March 2020) by Brooke Emery and Joseph Xu
- "," Psychology & Marketing. (January 2019) (with Junzhou Zhang, Chuanyi Tang and Lin Guo)
- "," (December 2018) (with Huiling Guo, Chuanyi Tang, Yuping Liu-Thompkins and Baobao Dong)
- "," (May 2018) (with Huiling Guo, Jing Zhang and Anh Dang)